Digital platforms & online media

Digital platforms & online media

"Clients highlight [the team] for its skill and know-how in handling publishing matters, and it is increasingly dealing with matters that cross over into the digital media arena."

Chambers UK 2013

Digital platform providers and online media businesses thrive by partnering and collaborating with both established players and new entrants within the digital ecosystem.

We can help your business flourish in this environment by providing the strategic legal support to guide your business, whether that is helping you to put together deals with partners to maximise your intellectual property or working with you to explore new business models.

We have long been advising clients at the increasingly porous frontier between content and technology, so we understand the digital business community and can provide you with intelligent and commercial advice in the language that your partners will understand.

We recognise that relationships between digital platforms and online media partners can take many forms; they can be harmonious but also conflictual and competitive, they can be strategic or operational, when outsourcing a business function to a third party provider for instance.

Our specialist knowledge and extensive experience includes dealing with the full spectrum of partner and collaborative relationships in the digital world, be they 'white label' web-service arrangements, content licensing or drafting the terms of APIs to allow other digital platforms and online media providers to openly interface with your services and content.

From television production houses to sports management companies, international consumer electronics brands to celebrity talent agencies, we have the broad experience to advise on your cross-industry deals, regardless of whether your business was 'born digital'.

Previous work highlights

  • Pottermore - Sony Partnership
  • Partnership between digital platform and agency to create online learning service
  • Advised an integrated broadcast, commercial and online production company including drafting and advising on Terms of Use, Privacy Policies and Cookie Policies, together with associated compliance advice, including compliance with the EU 'cookies' directive and providing general advice on legal risk management
  • Working with a digital agency as their virtual in-house counsel, combining legal and business affairs advice. Recent work included advising and negotiating on a master service agreement with a high street retailer for the provision of a variety of digital services and products from time to time under associated statements of work