Social media law
"Laurence Kaye is an invaluable authority for publishers who have moved their content to the internet. He is easy to instruct as his drafting is generally clear and unambiguous, even when dealing with complex technical issues."
Social media platforms such as Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest are playing a growing role in business, whether as an internal or external communications channel or as a platform for distribution of a digital product or service.
Your marketing and communications teams will be using the platforms to build on-line communities, engage with your customers and manage your online presence. They will be contracting with new media agencies, outsourcing services, experimenting with the use of databases and exploring new communication channels.
Within your organisation, you will need a sensible but prudent policy on how your people use social media platforms, whether for customer service, tracking consumer behavior, supplier management or for personal use. You will need to know what to do when your policies are breached or if an issue arises that threatens to damage your brand or reputation.
If you are in the media, entertainment or information industries social media platforms may become an integral part of your business - for nstance, digital services provider Soundcloud is embedded within Facebook. Other content owners will rely on these platforms to distribute information and services.
Whether your organisation is already a sophisticated user or provider of social media services or whether you are just dipping your toe in the water, you will need expert advice on a range of commercial, employment, privacy, data protection, consumer protection, defamation, regulatory and compliance issues.
The publishing and digital media team at Shoosmiths are supported by their experienced colleagues in employment and technology contracts, will be able to guide you safely and profitably through the social media maze.
Previous work highlights
- Lead lawyers on development of Pottermore the new digital home of J K Rowling's Harry Potter books, including advising on building of its worldwide online community, its interactions with social media platforms and related compliance issues
- Advising social media agency on its engagement with high profile brands and celebrity talent to expand their digital footprint and increase their revenue streams, via a variety of digital services and products
- Advising TV production company on social media issues in connection with its websites that are spin offs from its TV programming
- Advising leading digital agency in connection with an innovative social media app commissioned by a global mobile phone manufacturer