Sherif is the Head of Privacy & Data at Shoosmiths, where he leads over 20 dedicated privacy advisers.
His legal career began as a member of the legal team that gave Harry Potter a digital home, and since then he has supported businesses to bring their digital and data driven projects to life. He has over a decade of experience assisting clients to manage privacy, compliance and other data risks in all areas relating to the use and exploitation of data, including through the use of emerging online technologies and business models.
Sherif delivers privacy compliance programmes and manages or supports data protection functions for a range of organisations. His practice has a strong focus on the technology, automotive, retail/FMCG and market research sectors, with a particular emphasis on the use of new technologies, including adtech, AI and blockchain. His recent collaboration with key contacts in the adtech industry was recently referenced in the UK ICO’s paper on adtech and shortlisted for Best Innovative Privacy Project at the inaugural PICCASO Privacy Awards. He is recommended in the Chambers UK legal directory and the UK Legal 500 specifically in the field of data protection and privacy.
Sherif’s strengths lie in providing clear and commercially-astute advice, informed by exceptional experience in an area where there is often a shortage of pragmatism. He sits on the Research Advisory Board of the International Association of Privacy Professionals (IAPP) and is a founder of the.JPA.club, a programme that brings together aspiring privacy professionals.
Sherif earned his LLB from the (now) University of Law and, prior to this, his BA, MA and LLM from the universities of York, Durham, and Edinburgh, where he was awarded the T.B. Smith Prize for Distinguished Scholarship.